73% of UK Consumers Say They Don’t Know What Cryptocurrency Is

By Yogita Khatri Seventy-three percent of U.K. consumers don’t know what a cryptocurrency is or are unable to define it, according to a new survey from the country’s financial watchdog, the Financial Conduct Authority (FCA). Announced Thursday, the research indicates that those who are most aware of cryptocurrencies are likely to be men aged between 20 and 44. The survey , which polled 2,132 British consumers in association with London-based market research firm Kantar TNS, further found that only 3 percent of those surveyed had ever bought cryptocurrencies. Of those who had purchased, half of them spent under £200 ($263) from their “disposable income.” Bitcoin appears to be the most popular cryptocurrency, with over 50 percent purchasing the cryptocurrency, while 34 percent bought ether (ETH). The FCA has also carried out “qualitative” research and interviews of UK consumers in association with London-based research agency Revealing ...