Private Equity Moris Beracha Wuani

"Social media doesn’t work…" If I had a dollar for every time I’ve overheard this sitting in a coffee shop or restaurant - well, I’d probably have an extra $100 dollars in my bank account or more. We once sat with a business owner who told us that social media wasn’t worth it, and when we checked out his accounts, the images uploaded weren’t great, the posting was inconsistent, and let’s not even go into the captions. A few months later, that business was gone. I’ve also had the privilege of sitting in the restaurants that my agency handles social media for, and there I've witnessed, first-hand, people marching up to the counter to order, phone in hand, Instagram open, pointing to a photo we’ve posted and saying “I want this”. So what’s the difference between the people in the first scenario and my client? For the most part, it's simple - there are some basic mistakes that entrepreneurs and businesses repeatedly make in social media marketing which are li...