Rovereto, the Bitcoin Valley

By Moris Beracha.- 

Rovereto is an Italian town of about 36,000 inhabitants. In the past, this town was an important center for silk manufacture. However, the town is currently engaged in a more "virtual" business.

In Rovereto, also called the Bitcoin Valley, there are businesses that accept bitcoins as a payment method and employees earn their full salary in the digital currency. According to Italian media in the town at least 34 places accept bitcoins. A lot compared to 39 in Milan or 35 in Rome, which are metropolises with millions of inhabitants.

Marco Amadori was one of the first residents to discover the power of Bitcoin. "If you had listened to me two years ago, you would have had a + 400% on the value of your euros. There are margins," Amadori said in an interview with Italian media Il Dolomiti. Today, the investor walks through the streets and is stopped by people who greet him and regret not having listened to him.

There are bars and pubs that accept digital currencies, as well as restaurants, opticians, beauty salons and even gas stations. "Can you remember the beer you paid on January 28, 2015? Those 3 euros now have become 15," said Amadori.

"It has infinite social and political implications, because it is a currency that is not subject to any state or banking control. However, it is much safer than credit or debit cards [...] The security system is very high and does not need human intermediaries," he said.

"It could be a unique opportunity to attract companies, industries, create wealth. The train has just left and in the next few years it will gather more speed and we will remain on board and we may win the place in first class or why not, directly in the locomotive," he said.

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