Private Equity Moris Beracha Wuani

"Social media doesn’t work…" If I had a dollar for every time I’ve overheard this sitting in a coffee shop or restaurant - well, I’d probably have an extra $100 dollars in my bank account or more. We once sat with a business owner who told us that social media wasn’t worth it, and when we checked out his accounts, the images uploaded weren’t great, the posting was inconsistent, and let’s not even go into the captions. A few months later, that business was gone. I’ve also had the privilege of sitting in the restaurants that my agency handles social media for, and there I've witnessed, first-hand, people marching up to the counter to order, phone in hand, Instagram open, pointing to a photo we’ve posted and saying “I want this”. So what’s the difference between the people in the first scenario and my client? For the most part, it's simple - there are some basic mistakes that entrepreneurs and businesses repeatedly make in social media marketing which are li...

    By Adrian Zmudzinski     Blockchain Capital partner Spencer Bogart claimed that the crypto endeavors of social media giant Facebook could result in the cryptocurrency user base doubling or tripling. Bogart made his remarks during an interview with Bloomberg published on May 8. In the interview, Bogart confirmed that he thinks Facebook Coin — whether it will be a stablecoin or a different kind of crypto asset — will act as a stepping stone, introducing the masses to the idea of cryptocurrencies. He explained that once people own Facebook Coin: “It’s like being on the internet; so people can spin out and they can start owning bitcoin, they can start owning ether. Some percentage of the user base is likely to do so, and again I think that’s gonna be a dramatic catalyst.” Bogart then stated that the more important thing is that Facebook’s initiative “lit a fire in the pants of every major fintech and financial institution in the U...